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CHANGING CURRENTS
REFLECTIONS
The MEDIUM, the MESSAGE and the SAUSAGE DOG
CYCLING TO XANADU
THE CHINESE DREAM
CHINESE NEW YEAR ADS
BEYOND THE WALL
ANYONE FOR TENNIS?
VIEWS FROM ABOARD THE CHINA EXPRESS:
1 Zola and Retail Marketing
2 Playing the Waiting Game
3 Beware the Ides of March
4 The county not on a map
5 Chinese Chess in Beijing
6 Build it and They'll Come
7 Riding the Water Dragon
8 The Best of Both Worlds
9 Storming the Great Wall
10 Welcome to the Wangba
11 The Catcher in the Rice
12 The Marriage Business
13 The Crouching Dragon
14 Counting the Numbers
15 A Century of Migration
16 Shooting for the Stars
17 Rise of Yorkshire Puds
18 Harry Potter in Beijing
19 Standing Out in China
20 Self-pandactualisation
21 Strolling on the Moon
22 Tea with the Brothers
23 Animated Guangzhou
24 Trouble on the Farms
25 Christmas in Haerbin
26 Dave pops into Tesco
27 A Breath of Fresh Air
28 The Boys from Brazil
29 Rolls-Royce on a roll
30 The Great Exhibition
31 Spreading the Word
32 On Top of the World
33 Moonlight Madness
34 Beijing's Wild West
35 Avatar vs Confucius
36 Brand Ambassadors
37 Inspiring Adventure
38 China's Sweet Spot
39 Spinning the Wheel
40 Winter Wonderland
41 The End of the Sky
42 Ticket to Ride High
43 Turning the Corner
44 Trouble in Toytown
45 Watch with Mother
46 Red-crowned Alert
47 In a Barbie World
48 Domestic Arrivals
49 Tale of Two Taxis
50 Land of Extremes
51 Of 'Mice' and Men
52 Tour of the South
53 Brooding Clouds?
54 The Nabang Test
55 Guanxi Building
56 Apple Blossoms
57 New Romantics
58 The Rose Seller
59 Rural Shanghai
60 Forbidden Fruit
61 Exotic Flavours
62 Picking up Pace
63 New Year, 2008
64 Shedding Tiers
65 Olympic Prince
66 London Calling
67 A Soulful Song
68 Paradise Lost?
69 Brandopolises
70 Red, red wine
71 Finding Nemo
72 Rogue Dealer
73 Juicy Carrots
74 Bad Air Days
75 Golden Week
76 Master Class
77 Noodle Wars
78 Yes We Can!
79 Mr Blue Sky
80 Keep Riding
81 Wise Words
82 Hair Today
83 Easy Rider
84 Aftershock
85 Bread vans
86 Pick a card
87 The 60th
88 Ox Tales
CHARTS
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2001 to 2007
BIRDS IN CHINA - PHOTOS
BIRDING in CHINA
PORTS of CALL
ABOUT & CONTACT

A selection of 2020 Chinese New Year ads.

Airbnb

A three-minute animated film that explores the full rollercoaster ride of Chinese New Year emotions.

Nike

Delightful film that takes the tradition of Chinese New Year gifting (and the inevitable show of gift-refusal) to an extraordinary degree. The chase is on. But perhaps someone has an unfair advantage?

Adidas

Modern attitudes in harmony with traditional values. The stage is set for the dance-off to begin.

Baidu maps

Chinese New Year is the time for spending precious time with loved ones. It's also the time when strains between different generations can be at their most pronounced. The father-daughter relationship is known to be the most fraught.  Thank goodness, then, for Baidu maps...

Apple, iPhone 11 Pro

Another beautifully crafted feature-length production, solely shot on an iPhone. Superbly directed by Theodore Melfi, with star performances by Xun Zhou and child actor Duo Duo Xu. I really liked the 2019 and 2018 films (both appear below), but this one is not my cup of tea.  I might have enjoyed it more had I not known that the struggling to make ends meet taxi-driver in this gritty drama, is in fact a famous actor. Even then, I would have still had issues with the plot.  That said, when it comes to shooting great videos, the iPhone 11 Pro certainly seems to do what it says on the can.

 

 

A selection of 2019 Chinese New Year ads.

Apple

Another emotionally-charged short-film shot on an iPhone. This year's pull at the heartstrings, directed by Venice Film Festival Golden-Lion winner Jia Zhangke, is inspired by the insight that the spirit of Chinese New Year doesn't end when people leave their hometowns to return to work or study in the cities. The parcels that everyone struggles back with - on buses, trains, and boats - are not just packed with their favourite foods, but also with the love of their families.

Coca-Cola

What could spoil the perfect family Chinese New Year get-together... a spilt bottle of Coca-Cola of course. Worry not, there's someone at the table whose Ninja-like skills save the day, and in so doing he gets a chance to shine (aided by Coca-Cola's magical clay dolls of course).

The magical clay dolls also have a hand in painting the town red. Making the most of its auspicious red packaging, Coca-Cola lit up the night-time cityscape of Qingdao, in Shandong province. 

Lancôme

A lady in red, whose colour-coordinated high-rise apartment seems to bridge the night skies of Paris and Shanghai, wishes big and an array of Lancôme red parcels obey her command.

Peppa Pig

That's right, in the Year of the Pig, Peppa Pig is on her way to China. Peppa Celebrates Chinese New Year   full-length feature film no less – will launch on 5th February, Chinese New Year's Day. This big-production promo tells the story of a doting grandparent who hears from his grandchild that he wants a "Peppa" for Chinese New Year. Grandad has no idea what a Peppa is of course, but that's not going to stop him giving his grandson what he wants. 

Pampers

Travelling by air with babies is a challenge at the best of times. It's even harder at Chinese New Year when the queues are longer and fellow-passengers' patience is shorter. Wouldn't it be great if airlines could go that extra mile to ease the tension...

Pepsi

Not everyone can make it back home for the Chinese New Year...  But, no matter where in the world (or beyond) people have to be, family-favourite foods and drink will always provide an emotional-connection.

Tesco (Malaysia)

Bringing a new boyfriend back home for Chinese New Year is made harder when Dad suspects that he's only there for a free meal.  Rather than telling the chap what to do with his rice, the insulted boyfriend decides to prove him wrong. Fast forward to the opening of the aspiring son-on-law's new business and a chance to shine at the follow-up Chinese New Year's dinner. But will face be saved, or be as red as the lobsters he so wants to buy? 

Shanghai Disney Resort

Colleagues from different parts of the organisation, from all over China and beyond, come together to wish everyone a Happy Chinese New Year. 

Singtel (Singapore) 

Three students arrive back at their Australian university digs, prior to the start of a new term. This is the first time they've been away from home during the Chinese New Year. Rather than being sad, they are all excited by their new independence, and relieved to have escaped all the eating and tradition associated with the festival. Then one of the students finds a letter from the other's mum... 

This video is a huge YouTube hit , with over six million views in the month since it was uploaded.

A selection of 2018 Chinese New Year ads.

Lay's 

An aspiring actor from Shenyang (played by Shenyang-born Lin Gengxin 林更新, a famous actor) moves to Shanghai to find work. He's so focused on making his way up the slippery career ladder, that he doesn't return home for the Chinese New Year. He also fails to realise what this means to his parents... until his dog, Le Le (Happy) triggers childhood memories.

iPhone 

Every Chinese New Year, trains unite many millions of people. This film looks at the festival from the perspective a train conductor and her son. Mum is working on a long distance train over the holiday period. They have only three precious minutes together before the train pulls away. Not a phone in sight. The film, though, was entirely shot on an iPhone X.

Nokia 

It's been a while, but Nokia are at last back in China with a Chinese New Year film. An actor working through the Chinese New Year period is missing home... and a warm coat.

Budweiser 

Increasingly, sons and daughters are choosing to spend their CNY holidays away from their parents. In this Budweiser film, Mum and Dad find a solution that works for everyone.

Coca-Cola

It's Chinese New Year's eve and the festivities are slow to get started. Time for the 'Clay dolls' to jump into action and pull people closer together.

TNB Tenaga Nasional Berhad 

South East Asia's largest publicly-listed power company has more than eight million customers in Malaysia. This commercial celebrates the benefits of working together.