A three-minute animated film that explores
the full rollercoaster ride of Chinese New Year emotions.
Nike
Delightful film that takes the tradition of Chinese New Year gifting (and the inevitable show of gift-refusal)
to an extraordinary degree. The chase is on. But perhaps someone has an unfair advantage?
Adidas
Modern attitudes in harmony with traditional values. The stage is set for the dance-off to begin.
Baidu maps
Chinese New Year is the time for spending precious time with loved ones. It's also the time when strains
between different generations can be at their most pronounced. The father-daughter relationship is known to be the most fraught.
Thank goodness, then, for Baidu maps...
Apple, iPhone 11 Pro
Another beautifully crafted feature-length production, solely shot on an iPhone. Superbly directed
by Theodore Melfi, with star performances by Xun Zhou and child actor Duo Duo Xu. I really liked the 2019 and 2018 films (both
appear below), but this one is not my cup of tea. I might have enjoyed it more had I not known that the struggling to
make ends meet taxi-driver in this gritty drama, is in fact a famous actor. Even then, I would have still had issues with
the plot. That said, when it comes to shooting great videos, the iPhone 11 Pro certainly seems to do what it says on
the can.
A selection of 2019 Chinese
New Year ads.
Apple
Another emotionally-charged short-film shot
on an iPhone. This year's pull at the heartstrings, directed by Venice Film Festival Golden-Lion winner Jia Zhangke, is inspired
by the insight that the spirit of Chinese New Year doesn't end when people leave their hometowns to return to work or study
in the cities. The parcels that everyone struggles back with - on buses, trains, and boats - are not just packed with their
favourite foods, but also with the love of their families.
Coca-Cola
What could spoil the perfect family Chinese
New Year get-together... a spilt bottle of Coca-Cola of course. Worry not, there's someone at the table whose Ninja-like skills
save the day, and in so doing he gets a chance to shine (aided by Coca-Cola's magical clay dolls of course).
The magical clay dolls also have
a hand in painting the town red. Making the most of its auspicious red packaging, Coca-Cola lit up the night-time cityscape
of Qingdao, in Shandong province.
Lancôme
A lady in red, whose colour-coordinated
high-rise apartment seems to bridge the night skies of Paris and Shanghai, wishes big and an array of Lancôme red parcels obey her command.
Peppa Pig
That's right, in the Year of the Pig, Peppa Pig is
on her way to China. Peppa Celebrates Chinese New Year –a full-length feature film no less – will launch on 5th February,
Chinese New Year's Day. This big-production promo tells the story of a doting grandparent who hears from his grandchild that
he wants a "Peppa" for Chinese New Year. Grandad has no idea what a Peppa is of course, but that's not going to
stop him giving his grandson what he wants.
Pampers
Travelling by air with babies is a challenge at the best of times.
It's even harder at Chinese New Year when the queues are longer and fellow-passengers' patience is shorter. Wouldn't it be
great if airlines could go that extra mile to ease the tension...
Pepsi
Not everyone can make it back home for the Chinese New Year...
But, no matter where in the world (or beyond) people have to be, family-favourite foods and drink will always provide an emotional-connection.
Tesco (Malaysia)
Bringing a new boyfriend back home for Chinese
New Year is made harder when Dad suspects that he's only there for a free meal. Rather than telling the chap what to
do with his rice, the insulted boyfriend decides to prove him wrong. Fast forward to the opening of the aspiring son-on-law's
new business and a chance to shine at the follow-up Chinese New Year's dinner. But will face be saved, or be as red as the
lobsters he so wants to buy?
Shanghai Disney Resort
Colleagues from different parts
of the organisation, from all over China and beyond, come together to wish everyone a Happy Chinese New Year.
Singtel (Singapore)
Three students arrive back at their Australian university digs, prior to
the start of a new term. This is the first time they've been away from home during the Chinese New Year. Rather than being sad, they are all
excited by their new independence, and relieved to have escaped all the eating and tradition associated with the festival. Then one of the students
finds a letter from the other's mum...
This video is a huge YouTube hit , with over six million views in the month since
it was uploaded.
A selection of 2018 Chinese New Year ads.
Lay's
An aspiring actor from Shenyang (played by Shenyang-born Lin
Gengxin 林更新, a famous actor) moves to Shanghai
to find work. He's so focused on making his way up the slippery career ladder, that he doesn't return home for the Chinese
New Year. He also fails to realise what this means to his parents... until his dog, Le Le (Happy) triggers childhood
memories.
iPhone
Every Chinese New Year, trains unite many millions of people.
This film looks at the festival from the perspective a train conductor and her son. Mum is working on a long distance train
over the holiday period. They have only three precious minutes together before the train pulls away. Not a phone in sight.
The film, though, was entirely shot on an iPhone X.
Nokia
It's been a while, but Nokia are at last back in China with a
Chinese New Year film. An actor working through the Chinese New Year period is missing home... and a warm coat.
Budweiser
Increasingly, sons and daughters are choosing to spend their
CNY holidays away from their parents. In this Budweiser film, Mum and Dad find a solution that works for everyone.
Coca-Cola
It's Chinese
New Year's eve and the festivities are slow to get started. Time for the 'Clay dolls' to jump into action and pull people
closer together.
TNB Tenaga Nasional
Berhad
South East Asia's largest publicly-listed power company has more than eight million customers in Malaysia. This commercial celebrates
the benefits of working together.
