"The customer is always right." Ray
Gardner, Spokesperson for Tango, doesn't agree. At least, not when it comes to an exchange student having the temerity to
not like Blackcurrant Tango as much as the brand's other flavours. Rather than writing back, Ray goes that extra mile to show
that action speaks louder than words.
aired: 17th October 1997
Starring: Ray Gardner (playing Ray Gardner)
Client: David Atter, Tango
Agency: HHCL &
Creative idea and writing: Chas Bayfield & Jim Bolton
Film Director: Colin Gregg
Agency Planner: Dave O'Hanlon
Account Director: Minnie Moll
You're not a salmon, KitKat
Who better to cast as KitKat's 'break
philosoper' than Jason Statham, who played Bacon inLock, Stock and Two Smoking Barrels (1998). Statham recounts the painfully arduous journey of the animal
that is spawned to strive, before alerting viewers to the dangers of trying to emulate this.
(first aired in late February or early March).
Starring: Jason Statham
Agency: J. Walter Thompson
Brand Tagline: Have a break,
have a KitKat
Brand Tagline Copywriter: Donald Gilles, JWT, 1957.
The Battle of Naseby, Weetabix
14th June 1645, Naseby, Northamptonshire,
England. The Royalist Army faces off against Oliver Cromwell's Parliamentarians. A lone rider gallops toards the waiting enemy's
long line of infantry. He brings news. News that would change the course of history.