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CHANGING CURRENTS
CHINESE NEW YEAR ADS
10,000+ MILES by TRAIN
CYCLING TO XANADU
THE CHINESE DREAM
Messages & Sausage dogs
Rolls-Royce in a cycle lane
Zola and retail marketing
The county not on a map
Riding the Water Dragon
Chinese luxury brands
Self-pandactualisation
China's sweet spot
London calling
Red, red wine
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A selection of 2019 Chinese New Year ads.

Apple

Another emotionally-charged short-film shot on an iPhone. This year's pull at the heartstrings, directed by Venice Film Festival Golden-Lion winner Jia Zhangke, is inspired by the insight that the spirit of Chinese New Year doesn't end when people leave their hometowns to return to work or study in the cities. The parcels that everyone struggles back with - on buses, trains, and boats - are not just packed with their favourite foods, but also with the love of their families.


Coca-Cola

What could spoil the perfect family Chinese New Year get-together... a spilt bottle of Coca-Cola of course. Worry not, there's someone at the table whose Ninja-like skills save the day, and in so doing he gets a chance to shine (aided by Coca-Cola's magical clay dolls of course).

The magical clay dolls also have a hand in painting the town red. Making the most of its auspicious red packaging, Coca-Cola lit up the night-time cityscape of Qingdao, in Shandong province.


Lancôme

A lady in red, whose colour-coordinated high-rise apartment seems to bridge the night skies of Paris and Shanghai, wishes big and an array of Lancôme red parcels obey her command.


Pampers

Travelling by air with babies is a challenge at the best of times. It's even harder at Chinese New Year when the queues are longer and fellow-passengers' patience is shorter. Wouldn't it be great if airlines could go that extra mile to ease the tension...


Peppa Pig

That's right, in the Year of the Pig, Peppa Pig is on her way to China. Peppa Celebrates Chinese New Year   full-length feature film no less will launch on 5th February, Chinese New Year's Day. This big-production promo tells the story of a doting grandparent who hears from his grandchild that he wants a "Peppa" for Chinese New Year. Grandad has no idea what a Peppa is of course, but that's not going to stop him giving his grandson what he wants. 


Pepsi

Not everyone can make it back home for the Chinese New Year...  But, no matter where in the world (or beyond) people have to be, family-favourite foods and drink will always provide an emotional-connection.


Shanghai Disney Resort

Colleagues from different parts of the organisation, from all over China and beyond, come together to wish everyone a Happy Chinese New Year.


Pepsi

Not everyone can make it back home for the Chinese New Year...  But, no matter where in the world (or beyond) people have to be, family-favourite foods and drink will always provide an emotional-connection.


Tesco (Malaysia)

Bringing a new boyfriend back home for Chinese New Year is made harder when Dad suspects that he's only there for a free meal.  Rather than telling the chap what to do with his rice, the insulted boyfriend decides to prove him wrong. Fast forward to the opening of the aspiring son-on-law's new business and a chance to shine at the follow-up Chinese New Year's dinner. But will face be saved, or be as red as the lobsters he so wants to buy?


Singtel (Singapore) 

Three students arrive back at their Australian university digs, prior to the start of a new term. This is the first time they've been away from home during the Chinese New Year. Rather than being sad, they are all excited by their new independence, and relieved to have escaped all the eating and tradition associated with the festival. Then one of the students finds a letter from the other's mum... 

This video is a huge YouTube hit , with over six million views in the month since it was uploaded.


‘Public Information'

Viewers are reminded of the importance of returning home for the Chinese New Year, and overcoming the difficulties they may encounter getting there. Kindly note that these videos are linked to Youku, a Chinese video-streaming site, and may not work if you are using a VPN, or viewing from outside of China. 

A selection of 2018 Chinese New Year ads.

Lay's 

An aspiring actor from Shenyang (played by Shenyang-born Lin Gengxin 林更新, a famous actor) moves to Shanghai to find work. He's so focused on making his way up the slippery career ladder, that he doesn't return home for the Chinese New Year. He also fails to realise what this means to his parents... until his dog, Le Le (Happy) triggers childhood memories.

iPhone 

Every Chinese New Year, trains unite many millions of people. This film looks at the festival from the perspective a train conductor and her son. Mum is working on a long distance train over the holiday period. They have only three precious minutes together before the train pulls away. Not a phone in sight. The film, though, was entirely shot on an iPhone X.

Nokia 

It's been a while, but Nokia are at last back in China with a Chinese New Year film. An actor working through the Chinese New Year period is missing home... and a warm coat.

Budweiser 

Increasingly, sons and daughters are choosing to spend their CNY holidays away from their parents. In this Budweiser film, Mum and Dad find a solution that works for everyone.

Coca-Cola

It's Chinese New Year's eve and the festivities are slow to get started. Time for the 'Clay dolls' to jump into action and pull people closer together.

TNB Tenaga Nasional Berhad 

South East Asia's largest publicly-listed power company has more than eight million customers in Malaysia. This commercial celebrates the benefits of working together.